The industry standard under reports on actual media performance. Media consumption is not accurately measured and therefore not adequately reflected in the currency. Legacy methodologies are silo and recall based, making it increasingly difficult for Brands, Agencies and Media Owners to make informed decisions on their media strategies.
Powered by audio recognition and GPS technology, our passive metering app rapidly identifies broadcasted audio content and converts it into encoded digital signals to create a digital "fingerprint" and matches the fingerprint code to its program database. Our system works by identifying what broadcast media is being viewed or listened to by the user in real-time and their location coordinates.